COVID-19 has brought hardship to some people, and their business is in a very bad situation. Nevertheless, I think they should try to thrash out a way to tackle it. Only waiting for the situation to come back to the norm might not be a good choice. The present state might last for quite a long time and become the norm.
In my opinion, reading and thinking more is a good way to tackle the hardship. If we make good use of our brain, we could make good ideas come up. On top of that, writing could also be helpful. If we could write some passages to describe how good our products are, we could speak out some words to make our customers believe the products we sell are the best.
We should try to make ourselves become the sellers who could sell out our products in a difficult situation.
For me, the concept of protecting the environment and loving the earth is at present the dead stock, but I would try to work hard to make it become a hot product in the future^_^